From my conversations with Managers, most of them do not take much time, or interest in their website.

MOST WEBMASTERS have no knowledge, skills or interest
in marketing a website, and the managers do not know
where to turn for professional assistance.

BUT, the fact of the matter is, no matter how good a website you have, it WILL NOT do you any good unless it is promoted.

I often use the telephone as an example.

If you do not promote your telephone number, how will
people know how to call you?

By the same token, if you do not promote your
website address (www. your company name ).com
people will not know you have one.